DIRECT PATH
The programmatic
pipeline you deserve
We bring you programmatic as it should have always been : direct, efficient, simple and fully transparent
Get Started
DIRECT PATH
The programmatic
pipeline you deserve
We bring you programmatic as it should have always been : direct, efficient, simple and fully transparent
Get Started
Direct Path
The programmatic shortcut
Direct Path
The programmatic shortcut
Free yourself from abusive fees and technical inefficiency from traditional programmatic supply chain.
We built the very first straight path between major advertisers booking systems (DSP) and Premium Publishers inventory.
Get Started
Long Path
2+ intermediaries
>20% commission
Direct Path
No intermediaries
No commission
Short Path
1 intermediaries
≈20% commission
How does it differ from
traditional programmatic pipeline?
How does it differ from
traditional programmatic pipeline?
No Intermediaries
Direct Path was created with the purpose of completely removing intermediaries between buyers and publishers.
No intermediaries or servers are needed which drastically improve transparency and technical efficiency while minimizing fees.
Our DSP direct integration does not rely on the use of servers as opposed to traditional SSP and resellers. As a result, it drastically speed up programmatic interrogation process and maximize chances for the advertiser ad to be successfully displayed at optimal price.
Reliable
All data is complete, clear, true and available to anyone.
This concept apply not only to the data that are made available in our Publisher dashboard but also in the bid requests information that are sent to major buying platform.
Our DSP direct integration does not rely on the use of servers as opposed to traditional SSP and resellers. As a result, it drastically speed up programmatic interrogation process and maximize chances for the advertiser ad to be successfully displayed at optimal price.
Simple
Direct Path was founded with the purpose of completely removing intermediaries between buyers and publishers.
No intermediaries or servers are needed which drastically improve transparency and technical efficiency while minimizing fees.
Our DSP direct integration does not rely on the use of servers as opposed to traditional SSP and resellers. As a result, it drastically speed up programmatic interrogation process and maximize chances for the advertiser ad to be successfully displayed at optimal price.
Profitable
Our solution ensure that both Publishers and Advertisers
Our DSP direct integration does not rely on the use of servers as opposed to traditional SSP and resellers. As a result, it drastically speed up programmatic interrogation process and maximize chances for the advertiser ad to be successfully displayed at optimal price.
One step ahead in every way
Working Media
Mutual Benefits
Win Rates
Audience Recognition
Full Transparency
Carbon Savings
They love it, so will you!
A sustainable by design approach
A sustainable by
design approach
They love it, so will you!
Xavier Laçon
Head of Digital Media
"After the initial tests, we can confidently state that Hubvisor's SPO product is undeniably an excellent solution for any advertiser who, like us, faces significant challenges in terms of productivity and transparency."
"After the initial tests, we can confidently state that Hubvisor's SPO product is undeniably an excellent solution for any advertiser who, like us, faces significant challenges in terms of productivity and transparency."
Julien Lamb
Digital Lead
""Hubvisor's disintermediation solution is unquestionably the royal path to access premium publisher inventory. This is proof that programmatic can benefit both advertisers and publishers alike, in a simple, efficient and transparent manner"
""Hubvisor's disintermediation solution is unquestionably the royal path to access premium publisher inventory. This is proof that programmatic can benefit both advertisers and publishers alike, in a simple, efficient and transparent manner"
Edouard Brunet
Head of Platforms
"This integration is an excellent illustration of the potential of technological innovation to enhance transparency and media efficiency within programmatic advertising. It will strengthen the relationship between publishers and buyers in the programmatic value chain".
"This integration is an excellent illustration of the potential of technological innovation to enhance transparency and media efficiency within programmatic advertising. It will strengthen the relationship between publishers and buyers in the programmatic value chain".
Keep exploring
Keep exploring
MAESTRO
The open, universal auction system.
MAESTRO FOR AUDIO
Break Ad Tech silos, and unlock new monetization capabilities.
MAESTRO FOR APPS
A neutral auction system that's as efficient as it is simple.
CLEANR
Reduce your CO2 emissions. Maintain your business.
CONSULTING
A team of passionate experts available at your fingertips.
COMPANY
Who we are. Our mission. Our values.
Get in touch with us today.
Get in touch with us today.
37 Rue de Caumartin
75009 Paris
37 Rue de Caumartin
75009 Paris