DIRECT PATH

The programmatic
pipeline you deserve

We bring you programmatic as it should have always been : direct, efficient, simple and fully transparent

Get Started

DIRECT PATH

The programmatic
pipeline you deserve

We bring you programmatic as it should have always been : direct, efficient, simple and fully transparent

Get Started

Direct Path
The programmatic shortcut

Free yourself from abusive fees and technical inefficiency from traditional programmatic supply chain.
We built the very first straight path between major advertisers booking systems (DSP) and Premium Publishers inventory.

Get Started

Long Path

2+ intermediaries

>20% commission

Direct Path

No intermediaries

No commission

Short Path

1 intermediaries

≈20% commission

How does it differ from
traditional programmatic pipeline?

No Intermediaries

Direct Path was created with the purpose of completely removing intermediaries between buyers and publishers.

No intermediaries or servers are needed which drastically improve transparency and technical efficiency while minimizing fees.

Our DSP direct integration does not rely on the use of servers as opposed to traditional SSP and resellers. As a result, it drastically speed up programmatic interrogation process and maximize chances for the advertiser ad to be successfully displayed at optimal price.

Reliable

All data is complete, clear, true and available to anyone.

This concept apply not only to the data that are made available in our Publisher dashboard but also in the bid requests information that are sent to major buying platform.

Simple

Direct Path was founded with the purpose of completely removing intermediaries between buyers and publishers.

No intermediaries or servers are needed which drastically improve transparency and technical efficiency while minimizing fees.

Profitable

Our solution ensure that both Publishers and Advertisers

One step ahead in every way

Working Media

Mutual Benefits

Win Rates

Audience Recognition

Full Transparency

Carbon Savings

They love it, so will you!

A sustainable by design approach

A sustainable by

design approach

Keep exploring

They love it, so will you!

Xavier Laçon

Head of Digital Media

"After the initial tests, we can confidently state that Hubvisor's SPO product is undeniably an excellent solution for any advertiser who, like us, faces significant challenges in terms of productivity and transparency."

Julien Lamb

Digital Lead

""Hubvisor's disintermediation solution is unquestionably the royal path to access premium publisher inventory. This is proof that programmatic can benefit both advertisers and publishers alike, in a simple, efficient and transparent manner"

Edouard Brunet

Head of Platforms

"This integration is an excellent illustration of the potential of technological innovation to enhance transparency and media efficiency within programmatic advertising. It will strengthen the relationship between publishers and buyers in the programmatic value chain".